Indian in a box....The plateless restaurant chain

What an idea of having a plateless restaurant with quick, value for money, exciting food preperations and effective customer service.The first restaurant came up in Pune in 2008 with an idea brought out by founder and CEO Ashish Sondhi.

One of the USP of the chain is ecofriendly  , biodegradable  and microwave friendly boxes approved by FDA of USA.It claims to be a low price model with no use of preservatives or clarified butter and its' khushi' value meal starts at 29 rupees only.Food is cooked fresh daily and goes straight into the boxes . The food is categorised in spice quotient and goes for customers satisfaction.60% of sales comes from homedelievery and office lunches.
They have three outlets and have bigger plans to open in other cities.
The winner of TATA NEN hottest startups in 2008 Mr sondhi from humble punjabi background respects Customers as Queen' which is indeed very catchy and interesting.